AI Insights · Timothy · January 2022
Top 5 Play Pass Games Performance in Africa Q4 2021
Explore the performance trends of the top 5 Play Pass games on a unified platform in Africa for Q4 2021, including downloads, revenue, and active users.
In the fourth quarter of 2021, the top 5 Play Pass games on a unified platform in Africa showed varied performance trends in terms of downloads, revenue, and active users. Here’s a detailed look at each app's performance metrics.
Hungry Shark Evolution from Ubisoft saw a fluctuating trend in weekly revenue, reaching a peak of approximately $982 in mid-December. Weekly downloads varied throughout the quarter, peaking at around 63K at the beginning of October and stabilizing to about 57K by the end of December. The app maintained a strong user base, with weekly active users around 606K in late September and ending the quarter at approximately 602K.
LEGO® DUPLO® WORLD by StoryToys Limited experienced a decrease in weekly revenue, starting at $845 and dropping to $478 by the end of December. Weekly downloads showed significant spikes, particularly in mid-November with approximately 15K downloads, before settling down to around 2K in late December. Active users peaked at over 20K in mid-November but declined to about 9K by the end of the year.
Pixel Art － Color by Number from Easybrain Ltd had steady weekly revenue, with notable peaks around $506 in late October and $479 in early December. Downloads fluctuated, starting at roughly 18K in late September and ending at around 10K in late December. Active users saw a slight decline from approximately 176K in late September to about 153K by the end of the quarter.
Disney Coloring World also from StoryToys Limited, showed a steady increase in weekly revenue, peaking at $386 in early October. Downloads saw a significant rise, reaching up to 9.6K in mid-December. Active users increased from about 16K in late September to around 19K by mid-December, showing strong engagement.
Beach Buggy Racing from Vector Unit experienced a rise in weekly revenue towards the end of December, hitting a peak of $582. Downloads saw a notable increase, particularly in mid-December, reaching approximately 75K. Active users also saw an upward trend, starting at about 456K in late September and peaking at over 514K by the end of December.
These insights are based on data from Sensor Tower, where more detailed analytics can be found.
